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How Sustainable Packaging Can Impact Your Brand

Sustainability has been on the rise and at the forefront of brand goals for years now and the trend is just gaining traction. Over the next 5 years, more than 80% of companies worldwide are pledging to focus on areas such as carbon emissions, better materials, sustainability, and renewable energy. The demand is there and companies are not only listening, but responding.

When working towards a sustainable future, packaging shouldn’t be overlooked. Depending on the size of the company, the smallest change can have a huge impact on the planet. Larger corporations are also becoming more transparent about sustainability when it comes to dealing with suppliers, vendors and other external entities. This urges these entities to place a larger focus on their own sustainability initiatives as well. Companies will ultimately be left no choice other than to execute sustainable strategies that are more aligned with their own supply chain.

Companies lacking sustainable practices are also less appealing employees. According to an article by WeWork, 71% of job-seekers want to work for environmentally sustainable companies. When you employ people who share the same values as your company, they put more care and effort into their jobs and are more likely to stand by your brand.

Putting your sustainability goals out there may seem like a major commitment, but it’s important for consumers to have transparency. Companies should be inspired by consumers and motivated by their possible reaction when a brand fails to live up to environmental promises of their brand packaging. Of course, with any set goals, there may be obstacles or challenges. That’s why it’s important to find the right solutions to achieve your goals, and make them “SMART,” in other words, attainable.

Recycling and reducing carbon footprint are not new to the limelight. And the value that sustainability adds to your brand is only growing. With younger generations eventually becoming the leading demographic, companies with green goals can use those initiatives as leverage to get ahead of the competition.

Incorporating sustainability into your packaging systems is a great way to showcase your brand values right on the shelves for customers to see. Whether it’s by the types of materials used, the amount of materials used, or utilizing branding real estate, it’s your opportunity to speak to consumers directly about your environmental stance. For information on sustainable bundling or labeling options, don’t hesitate to reach out to your trusted advisors at Wexler Packaging Products!

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