We, along with many other companies, went into this year like any other year: with our mission displayed proudly on the wall and our 2020 goals set and ready to crush. Clearly, 2020 threw curveballs at us, all 7.8 billion of us. The start of the year felt the same as many others, but the news of COVID-19 spread as quickly as the virus itself has, and the world had to suddenly change their focus. The pandemic has forced many small businesses such as Wexler, and others alike, to change the way we operate on a daily basis, adhere to stay-at-home orders, adjust the way we handle service calls and sales meetings, and stay 6 feet apart from people who are like family. But it’s important to always keep your eye on the wall…where that mission statement is hung, and stay true to the core values of your company, no matter how much pivoting that entails.
“The Mission of Wexler Packaging Products, Inc. is to provide alternative packaging/bundling solutions to all industries with commitment to deliver products and service exceeding expectations, ever conscious of the changing needs of industry.”
The most important thing a company can do is look at their “why.” Why does your company exist? Why do you walk in the front door every day? Why are you so passionate? During hard times, it can be easy to lose focus on your “why,” but when you hone in on it, it becomes clear to see that it’s almost always about your customers, and your employees. Once you center yourself back to the core of your mission, you can begin thinking through your customers’ needs.
The individuals that you employ to uphold your mission can offer a different and valued perspective on the day-to-day functions of your business, which includes the needs of your customers. By ensuring that your gears are always shifting towards customer and prospect needs, you’re ensuring that you are always staying true to that mission hanging on the wall. Prospects become customers when they have a problem you can solve. This pandemic has forged a new path for so many, and part of that is being open to and embracing learning new things. New processes, new technology, new industry needs, etc. Valuing employee insight and understanding customer needs will help solidify business partnerships by building trust within those relationships when they see that you are staying true to your core values.
We went into the year with one path in mind, and we’re ending the year having traveled down a completely new road. Connecting your core values and your mission to action, assessing the needs of customers and being open-minded to learning will keep you going, and thus keep your customers going. May this be the only pandemic in our lifetime, but may we all make it through having grown our ability to shift gears and adapt to new climates, while always staying true to your mission.
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